TONY KIM

Designer currently based in Dallas, TX (open to moving). Previously worked at Design Army. Focusing on campaign, branding, identity, art direction, print, packaging, and storyboarding/production.



(GRAPHIC DESIGN)

2022
2022
2022
2022
2020
2020
2020
2020
2020
2019
2019
2019

CAMPAIGN
CAMPAIGN
CAMPAIGN
EGD
BRANDING
BRANDING
BRANDING
BRANDING
IDENTITY
BRANDING
CAMPAIGN
IDENTITY



(FINE ART)

2021
2020
2020
2017—20
2016—17
2016
2013—16
PAINTING
PAINTING
PAINTING
PAINTING
PAINTING
PAINTING
FINE ART




















Mark
zēro
An imaginary Japanese restaurant that focuses on selling donburi, onigiri, packaged meals, and other rice-related food. My visual identity was guided by Monina Velarde, a visiting designer from The New York Times. The name, zero (pronounced zeh-roh and in Japanese translated as ゼロ), conveys the overall concept of the restaurant as selling nothing but rice. A single grain of rice looks like an oval and number zero. Rice is the seed of the grass species, Oryza sativa, and the “O” in its name has a similar shape as of the number zero. I used images more than text to guide the reader through the menu options. I wanted to emphasize visual information over descriptive information, making it easier for customers to choose. Then, I emphasized the product inside of the package, representing the brand while maintaining some degree of mystery to engage consumers and incite curiosity.


Date: 2019

Work: Personal Project / Branding / Identity / Print / Packaging Design / Illustration / Typography
























Mark
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