+ about
Visual artist focusing on branding and visual identity.
Visual artist focusing on branding and visual identity.
+ contact
tonykimxyz@gmail.com
tonykimxyz@gmail.com
1
branding
s/s 2020
New Look
+ about
Founded in 2020 by Tony Kim, is an independent graphic design studio based in Los Angeles specializing in branding and visual identity. The studio engages in partnerships with artists, designers, and fashion leaders. Design is like choosing what to wear in a particular situation. The way people dress can express various statements depending on what they wear, just like how branding creates an outfit that determines a company's identity. Our goal is to create a vessel that effectively communicates a brand’s desired image with clarity and style.
Founded in 2020 by Tony Kim, is an independent graphic design studio based in Los Angeles specializing in branding and visual identity. The studio engages in partnerships with artists, designers, and fashion leaders. Design is like choosing what to wear in a particular situation. The way people dress can express various statements depending on what they wear, just like how branding creates an outfit that determines a company's identity. Our goal is to create a vessel that effectively communicates a brand’s desired image with clarity and style.
2
branding + experience
s/s 2019
R/GA X
+ about
Over the course of my internship at R/GA Los Angeles, me and other interns were assigned a task to create a better onboarding experience for the new employees at R/GA LA and celebrate existing employees to build a stronger culture. In order to establish a smooth onboarding experience, we created a unified onboarding ecosystem that exhibits and upholds the various facets of R/GA LA’s core values. The social onboarding ecosystem consists of five touchpoints: Welcome Email, Instagram, Physical Space, First Day Kit, and Slackbot. This system brings the people through all the different stages step-by-step, guiding them on a journey to a satisfying onboarding experience. Ultimately, the ecosystem serves to constantly push the company towards a transformative way of thinking, connect people at a deeper level by linking stories and systems and current employees with the new hires, and fulfilling experiences for a more human future through the help of a thriving creative culture. Intern team members include Daniel Tak (Experience Designer), Jason Yun (Experience Designer), Meghan Lai (Copywriter), Emmaline Terry (Art Director), and Tony Kim (Visual Designer).
Over the course of my internship at R/GA Los Angeles, me and other interns were assigned a task to create a better onboarding experience for the new employees at R/GA LA and celebrate existing employees to build a stronger culture. In order to establish a smooth onboarding experience, we created a unified onboarding ecosystem that exhibits and upholds the various facets of R/GA LA’s core values. The social onboarding ecosystem consists of five touchpoints: Welcome Email, Instagram, Physical Space, First Day Kit, and Slackbot. This system brings the people through all the different stages step-by-step, guiding them on a journey to a satisfying onboarding experience. Ultimately, the ecosystem serves to constantly push the company towards a transformative way of thinking, connect people at a deeper level by linking stories and systems and current employees with the new hires, and fulfilling experiences for a more human future through the help of a thriving creative culture. Intern team members include Daniel Tak (Experience Designer), Jason Yun (Experience Designer), Meghan Lai (Copywriter), Emmaline Terry (Art Director), and Tony Kim (Visual Designer).
3
branding
f/w 2021
Aroundday
+ about
You’re welcome anytime! We’ll always be around. Aroundday is a cafe near Seoul National Forest in Seongdong-gu, Seoul, South Korea and I was hired as a freelance designer to rebrand the existing visual identity. My main goal was to enhance the owner’s desire to be around the customers and be available for their service in a very friendly manner, almost as if inviting them to the inner-circle community which is the cafe in this case. The changes I made include a new logo, logo variations, window decals, business card, paper cup, Instagram Highlight icons, stickers, menu, iPad display, COVID notice (A4-sized poster, Instagram Story, and iPad display), queue buzzer, griptok, and T-shirt.
You’re welcome anytime! We’ll always be around. Aroundday is a cafe near Seoul National Forest in Seongdong-gu, Seoul, South Korea and I was hired as a freelance designer to rebrand the existing visual identity. My main goal was to enhance the owner’s desire to be around the customers and be available for their service in a very friendly manner, almost as if inviting them to the inner-circle community which is the cafe in this case. The changes I made include a new logo, logo variations, window decals, business card, paper cup, Instagram Highlight icons, stickers, menu, iPad display, COVID notice (A4-sized poster, Instagram Story, and iPad display), queue buzzer, griptok, and T-shirt.
4
campaign
s/s 2019
85 decibels
+ about
This project uses design to explore noise pollution and its effects on human health. Extensive research and my own experiences living in a city have served as basis for my visual exploration. My objective was to create an awareness about the problematic issues with noise pollution through an eye-catching visual campaign that includes poster, flyer, editorial, sticker, package, social media, and process book.
This project uses design to explore noise pollution and its effects on human health. Extensive research and my own experiences living in a city have served as basis for my visual exploration. My objective was to create an awareness about the problematic issues with noise pollution through an eye-catching visual campaign that includes poster, flyer, editorial, sticker, package, social media, and process book.
5
branding
s/s 2020
MOLA
+ about
Museum of Limitless Ambience (MOLA) is a museum that showcases Korean contemporary artists who have a holistic view of the world and strives to speak for humanity in order to heal the pure humanity within each individual. Artists deal with subjects such as emptiness to create settings that pose a question to the audience to think critically about each other’s purpose and placement in space and time, to realize the true potential for one’s existence in that world. Neutrality allows people to empty themselves in the vast void of emptiness. Artists are this museum are considered agents of humanity, pursuing a vision that considers all people.
Museum of Limitless Ambience (MOLA) is a museum that showcases Korean contemporary artists who have a holistic view of the world and strives to speak for humanity in order to heal the pure humanity within each individual. Artists deal with subjects such as emptiness to create settings that pose a question to the audience to think critically about each other’s purpose and placement in space and time, to realize the true potential for one’s existence in that world. Neutrality allows people to empty themselves in the vast void of emptiness. Artists are this museum are considered agents of humanity, pursuing a vision that considers all people.
