Saucony SS22 “Call Us Runners”
Saucony inspires the world to believe that whoever you are, whatever you’re doing, running is for everyone. Saucony athletes, collaborators and ambassadors address what it means to be a runner — and so much more. This new brand campaign for the iconic running company celebrates the multidimensionality and drive of Saucony runners everywhere.
Date: 2022
Client: Saucony
Creative Agency: Design Army
Role: Designer
Work: Campaign / Art Direction / Branding / Print / Production / Conceptualization / Research
Client: Saucony
Creative Agency: Design Army
Role: Designer
Work: Campaign / Art Direction / Branding / Print / Production / Conceptualization / Research
INDIVIDUAL FILMS & STORIES
ATHLETES & COLLABORATORS
Grayson Murphy
The mountain running champion gets real about labels — and why she pays no mind to them.
The mountain running champion gets real about labels — and why she pays no mind to them.
Jared Ward
From marathoner and coach, to father-of-four and professor, it's no surprise this Olympian is non-stop.
From marathoner and coach, to father-of-four and professor, it's no surprise this Olympian is non-stop.
Jay Ell Alexander
Changing the lives of women across the country, truly one step at a time.
Changing the lives of women across the country, truly one step at a time.
Trinidad James
Rapper, philanthropist, stylist, athlete, sneaker head. Trinidad James is a master of all trades. Read his story.
Rapper, philanthropist, stylist, athlete, sneaker head. Trinidad James is a master of all trades. Read his story.
PHOTO ASSET LIBRARY
Performance (Pros)
Trail
Everyday Active
Originals
CATALOG
PR RECAP
CLIENT: Saucony
President: Anne Cavassa
Senior Director, Brand & Sports Marketing: Michael East
Director, Marketing Operations: Andrea Love
Creative Director: Matt Caputo
CREATIVE AGENCY: Design Army
Co-Founder & Chief Creative Officer: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
VIDEO & PHOTOGRAPHY: Supervision New York
Director: Anthony Blasko
Photographer: Anthony Blasko
Director of Photography: Brandon Kuzma
PRODUCTION COMPANY: LOLA Production
Editing: Picture Farm
Sound Design: Squeak E. Clean Studios
Colorgrade: Nice Shoes
President: Anne Cavassa
Senior Director, Brand & Sports Marketing: Michael East
Director, Marketing Operations: Andrea Love
Creative Director: Matt Caputo
CREATIVE AGENCY: Design Army
Co-Founder & Chief Creative Officer: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
VIDEO & PHOTOGRAPHY: Supervision New York
Director: Anthony Blasko
Photographer: Anthony Blasko
Director of Photography: Brandon Kuzma
PRODUCTION COMPANY: LOLA Production
Editing: Picture Farm
Sound Design: Squeak E. Clean Studios
Colorgrade: Nice Shoes
CREW
Stylist: Christine de Lassus
Styling Assistant: Pedro Gonzalez
Hair: Nikki Providence
Makeup: Samuel Paul
CAST
Grayson Murphy
Jared Ward
Black Girls RUN!
Jay Ell Alexander
Trinidad James
LOCATIONS
Crete Academy
Los Angeles County Parks & Rec
California State Parks
Stylist: Christine de Lassus
Styling Assistant: Pedro Gonzalez
Hair: Nikki Providence
Makeup: Samuel Paul
CAST
Grayson Murphy
Jared Ward
Black Girls RUN!
Jay Ell Alexander
Trinidad James
LOCATIONS
Crete Academy
Los Angeles County Parks & Rec
California State Parks