The main objective was to order to establish a smooth onboarding experience for the new employees at R/GA LA and celebrate existing employees to build a stronger culture. The creative team consisted of two Experience Design Interns, Visual Design Inern, Copywriter Intern, and Art Directon Intern. We created a unified onboarding ecosystem that exhibits and upholds the various facets of R/GA LA’s core values. The social onboarding ecosystem consists of five touchpoints: Welcome Email, Instagram, Physical Space, First Day Kit, and Slackbot.

The ecosystem serves to constantly push the company towards a transformative way of thinking, connect people at a deeper level by linking stories and systems and current employees with the new hires, and fulfilling experiences for a more human future culture.