AROUNDDAY
You’re welcome anytime! We’ll always be around. AROUNDDAY is a cafe near Seoul National Forest in Seongdong-gu, Seoul, South Korea. They are best known for their croffle, variety of beverage options besides coffee, roof top, and dog-friendly environment.
The objective was to rebrand the existing visual identity to appear as a coherent brand as a whole and make extensions to the existing brand to aquire more customers. The main goal was to enhance the owner’s desire to be around the customers and be available for their service in a very friendly manner, almost as if inviting them to the inner-circle community which is the cafe in this case. The changes I made include a new logo, logo variations, window decals, business card, paper cup, Instagram Highlight icons, stickers, menu, iPad display, COVID notice (A4-sized poster, Instagram Story, and iPad display), queue buzzer, griptok, and T-shirt.
The objective was to rebrand the existing visual identity to appear as a coherent brand as a whole and make extensions to the existing brand to aquire more customers. The main goal was to enhance the owner’s desire to be around the customers and be available for their service in a very friendly manner, almost as if inviting them to the inner-circle community which is the cafe in this case. The changes I made include a new logo, logo variations, window decals, business card, paper cup, Instagram Highlight icons, stickers, menu, iPad display, COVID notice (A4-sized poster, Instagram Story, and iPad display), queue buzzer, griptok, and T-shirt.
Date: 2020
Client: AROUNDDAY
Role: Freelance Designer
Work: Branding / Re-branding / Identity / Typography / Copywriting / Print / Social / Production
Client: AROUNDDAY
Role: Freelance Designer
Work: Branding / Re-branding / Identity / Typography / Copywriting / Print / Social / Production
LOGO
MENU
STICKERS
SOCIAL: INSTAGRAM
DOCUMENTATION FROM VISITORS
CONCEPTUAL APPLICATIONS
